RAT:Decline of the high street? 高街的衰落

Readerquestion:

Pleaseexplain"declineofthehighstreet."

Mycomments:

Thismeanstraditionalcommerce-traditionalwaysofdoingbusiness,buyingandsellingetc-is,onthemain,onthewane.

Onthewanemeansbecomingsmaller,asthemoongetssmallerwhenit'sonthewane,whenitsilluminatedareabeginsdecreasingafterafullmoon.Otherthingsonthewanemeansthey'realsodecreasing,becominglessvigorous,lessinfluentialorlessextensive.

Whichexplainshowtraditionalshopsandbusinessesarefaringthesedays.Ascustomersincreasinglybuystuffonline,traditionalshops,i.e.realshopsonthestreetarehavingfewerandfewercustomers,hencetheirdecline.Oh,highstreet.Thatintheolddaysreferredtothemainstreetorthebiggeststreetorperhapstheonlystreetofthevillageorsmalltown.Highstreet,orHighStreetwasthuscalledpresumablybecauseonthisstreet,thedecibellevelswerehigh,astheremusthavebeenalotofshoutingandshoutingbackgoingon.Inotherwords,therewasahighlevelofhustleandbustle,i.e.alotofactivities.

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Today,highstreetstandsforthebusiestcommercialdistrictofacity,itsdowntownareawherethemostimportantandbiggestbusinesstransactionsaredoneanddealt.

Okay?

Okayandallright.Herearemediaexamplesofhighstreet,bothasnounandadjective:

1.Ifyou'revisitingBritainforthefirsttimeandwonderingwhatlocalpeoplemeanwhentheydirectyouto"theHighStreet",youarenotalone.TheHighStreetisoneofthosephrases—andplaces—thatissomuchapartofeverydaylifeintheUKthatlocalpeoplehardlyeverfeeltheneedtoexplaintovisitorsandtourists.

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What'sinaName?

PeopleintheUKusethetermthehighstreetthewayAmericansusethephraseMainStreet.Ahighstreetisthemaincommercialandretailstreetinatown.Inbigcities,eachneighborhoodordistrictwillprobablyhaveitsownhighstreet.Inasmallvillage,thehighstreetmayhavelittlemorethanamailbox,apublicpayphone,andasmallconveniencestore.Attheveryleast,ahighstreetusuallyhasapub.

-"TheHighStreet"andHighStreetFashion,TripSavvy.com,June4,2019.

2.WithEnglishnon-essentialstoresfreetoopenfromMonday(withhealth,socialdistancingandhygieneregulationsmet),UnderlinesMagazineassessesthemind-setofthoseconsumerswhowillbecomingouttoshopontheHighStreetagain.

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AforwardthinkingreportbyTheGreenRoomadvisesthatbrandsandretailerswillbefacedwithadifferentlevelofconsumerexpectation–onethattheyhaveneverencounteredbefore.Thelast3monthshavenotonlyhadprofoundeffectsonworkingandhomelifebutalsoonemotionalandmentalwellbeing.Frommid-Marchonwardseverythingwetookasfamiliarchangedmoreorlessovernightandmeantrapidchangesforretailandbrandswhosupplythem.The‘newnormal’isnotquitehereyetaswearetransitioningatthemomentbetweentheperiodofthe‘eyeofthestorm’whenthepandemicstruckandthegradualeasingoflock-down,whichmanyconsumersaretreatingwithextremecaution,andthereismuchuncertaintystillinourdaytodaylives.Manywhohavebeenfurloughedhavebeen‘protected’againstthefinancialchaosandworryforsometime,butasthedeadlinetocontinuetofurloughstaffpassedon10thJune,therewasawaveofredundanciesintheretailchain.

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No-onehasbeenuntouchedbythechangeswehaveexperienced–socialdistancing(andthereindistantsocialising),increasesinhomeexerciseandsurgeinactivewearandloungeweargarmentsales,ourlargestITandservicecompanieshavingthevastmajorityoftheirstaffworkingfromhome,ouronlyentertainmentbeinghomeentertainmentandthementalhealtheffectsofsuchrapidandseismicchangestoourlives.

-WHATWILLCONSUMERSEXPECTFROMTHEHIGHSTREETNOW?UnderlinesMagazine.com,June12,2020.

3.WITHaweektogobeforefacecoveringsarecompulsorywhileshopping,itistimetogetyours.

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Butwhichisbestforyourneeds?Whetheryouwanttostandoutinthecrowd,twinwithyourfamilyorputcomfortandsafetyoverstyle,thereisamaskforyou.

Here,ClemmieFieldsendlooksattenofthebestfromtheHighStreet,ratingthemoutoffive.

Mostpractical

Wolfordplainblack,20,wolfordshop.co.uk

ATthehigherendofthepricescalebutitistreatedwithaUVlighttokillbacteria,virusesandgerms.

Itcomesuphighonthebridgeofthenose,lowunderthechinandcoversfullcheeks.Madewithsoft,bra-likematerialforcomfort.Waterproofandbreathable,too.Washat60degrees.

Myfavouritemask.

RATING:5/5

Mosttrendy

Bandana-stylefloralandspaceprint,12fortwoasos.com

MADEwithdouble-layeredfabric,withanadjustablefitaroundtheears.

Doesn’thugyourchin,butthismakesitfeellikeyouhaveroomtobreathe.

Disclaimerstatesit’snotamedicaldevice,butitwillticktheboxforwearingamask.

Washat40degrees.

RATING:3/5

-TenofthebestfacecoveringsfromtheHighStreetforeveryoccasion,TheSun.co.uk,July16,2020.

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Abouttheauthor:

ZhangXinisTraineratchinadaily.com.cn.HehasbeenwithChinaDailysince1988,whenhegraduatedfromBeijingForeignStudiesUniversity.Writehimat:zhangxin@chinadaily.com.cn,orraiseaquestionforpotentialuseinafuturecolumn.

来源:中国日报网

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